Wallpaper in the bathroom has become one of THE design trends of 2021, according to new research from luxury wallpaper designer Elizabeth Ockford.
Google searches across the entire Home & Garden category shows searches for ‘wallpaper in the bathroom’ peaked this summer.
And while some might be scared of embracing this new wallpaper trend, Elizabeth is a big fan.
Wallpaper designer Elizabeth Ockford said: “I think a bathroom is a great space in which to use a wallpaper.
“Something fun or interesting to look at in the bath is such treat. And right now we all need a bit of escapism – so why not make that your bathroom?
“You can use wallpaper to create many moods, from bold and sassy to characterful and adventurous, simply by picking a brave choice of wallpaper.”
Of course, hanging wallpaper in a bathroom does bring with it some specific challenges, mainly the humid surroundings. But according to Elizabeth, choose the right wallpaper and the right tools and it won’t be a problem.
She said: “People often falter at using wallpaper in a bathroom, because they are afraid of how the dampness or steam will impact the paper.
“However, most modern bathrooms are far better ventilated these days than they used to be – and if hung well, it’s not really a problem with a non-woven paper.
“But, if you are concerned, apply a coat of matt water-based varnish over all the wallpaper once its hung and dry. Make sure to ‘seal’ all the edges and joins, and this will make your wallpaper more ‘waterproof’ than traditional vinyl papers.”
Elizabeth Ockford carried out research using the Google Trends platform which takes account of over 3.5 billion searches a day.
While Google Trends doesn’t show exact search volumes it shows increases in interest by providing a ‘normalised’ score of between 0 and 100 against particular terms and categories.
About Elizabeth Ockford
Colour, pattern and the desire to evoke joy is at the heart of wallpaper brand Elizabeth Ockford Ltd.
Created by Chelsea School of Art graduate Elizabeth Ockford in 2019, the firm is driven by a passion for fresh, new designs inspired by the nostalgia of archived illustrations, antique fabrics and long-forgotten vintage artefacts.
The small design team combine traditional artistry with modern printing techniques to create rich designs with an ethereal edge.
Located in the heart of the Sussex countryside, Elizabeth Ockford Ltd is committed to sustainability and protecting the environment.
All wallpapers are printed to order, reducing excess waste, using eco-friendly water-based inks and FSC-certified papers.